A new initiative that bridges the gap between academic research, government policy and the public, the Economics Observatory aims to give clear, balanced answers to economic questions.

Our task was clear: to create a standout brand that would help Economics Observatory to become a trusted source – a new player that would become respected by think tanks and policymakers.

We created an impactful brand mark grounded in science and data, designed to visually animate to reflect the evolving nature of economics. And we crafted a bold and dynamic visual language through brand patterns, typography and colour palette. We deployed the new brand across launch collateral and ECO magazine – a striking, thought-led and thought-provoking publication that brings the Economics Observatory vision to life.

Making economics accessible to all is a bold aim – in creating a look and feel for the Economics Observatory that’s as appealing to academics as it is to the public, we’ve helped them achieve this. And it’s reflected in their page views – they've had a steady increase that continues to rise, 3.6m and counting.